Here’s the next installment in helping you create your own Business Success System.
Are you ready?
Let’s get to it.
This week will be a short lesson because this is more about reflecting instead of reading.
That being said, please don’t let the short lesson and the simple exercise that follows to fool you.
It’s so critical to business success you won’t find one single success Business or Owner or CEO who doesn’t practice this in one form or another.
Last week in this Business Success Series I asked you the question:
“Is Your Marketing TRANSPARENT and CAN IT BE EVALUATED Anytime?”
That answer to that question is important because it’s the means by which you gather, analyze, filter and use data for your product and service creation and marketing.
Today we want to gather some data to create a “Motivational Profile” of the most important person in your business…
Your Customer… Clients… or Patients.
Without them, you have no business.
So here’s what to do next…
Imagine yourself as one of your most faithful clients or customers.
By putting yourself in his/her shoes, you can better connect with their personal meaning, why they buy from you and what they ultimately get from you.
QUICK NOTE: Doing this easy exercise regularly will help you to develop an instinct for how you can best serve your market that will lead to growth in your business.
I want to stress again: visualizing your client is about more than being able to empathize with them.
When you really connect with your purpose in business, like a Doctor connecting emotionally to how he/she saves patients lives.
It can energize you in your journey towards continued success in ways nothing else can!
You will keep going when things are tough and you’re tired.
You’ll find a way when it seems like there is no way.
The reason why is because you will fully understand why your business exist… beyond giving you and your family a financially powerful lifestyle.
In fact, every financial gain you get from your business is a reward for successfully serving your market.
So let’s continue…
By being able to feel your customers enthusiasm and wholehearted support for your product or service, you’ll have that easily accessible source of drive to keep you pursuing your vision.
It’s empowering to know that your efforts are being appreciated.
You are not just in business to earn money; you are in business to make a difference in people’s lives.
So let us document and process some of what you visualize.
Complete the questions below:
Name of the customer that I envisioned in my mind:
What did he/she wish to accomplish by buying your product/service?
What made him/her choose your product/service instead of the competition?
Describe how he/she felt upon satisfaction with your product.
From your visualization insights, name four affirmation statements that can help you focus on your vision during those challenges times:
No take some time to look over what you have written down.
This is the fuel for why you’re in business… the reason why you must be a Rainmaker.
You see, by being a successful Rainmaker, that means you are reaching more of your market and they are giving you money in exchange for the value you provide.
The more value you provide, the more money you make.
True Rainmakers know this and they practice the art of knowing who their customers are, why they buy and what they ultimate what to feel and experience from buying.
Why would I present this to you as an exercise as part of your business system?
Pretty simple actually.
You see, as a business owner, you are faced with many challenges.
It’s very easy to focus on the frustrations, the problems, the conflicts, the competition, the economy… and so on.
It’s not that the competition and the economy doesn’t matter… the question is “what matters most?”
The moment you lose site of our customers and the people you are in business to serve, that becomes the beginning of the end.
Let me leave you with these three simple words.
So take some to to connect with this.
Your business success literally depends on it.
To further help you build a powerful and profitable business success system, in the next installment we will get into the “Marketing Mindset.”
I’ll have some pretty cool exercises and worksheets for you that will help your fine tune your marketing mindset so you can think like a strategist.
So stay tuned.
By the way… have you taken this survey to discover your #1 Profit Bottleneck.
Check it out… it’s an absolutely free survey!